Going Beyond the Blog: Using Organic Content to Grow Your Optometry Practice

Feb 11, 2020
1 min read

Zvi Pardes of EyeCarePro and Dr. Matt Geller, OD discuss how videos, blogs, and other content can drive patients to your practice.


CovalentCareers and our friends at EyeCarePro discuss using organic content to attract patients. We covered how adding video, blog, and other content to your practice website can allow you to reach more patients and book more appointments. Whether you're a growing practice or an established organization, learn how content marketing can help you build your business.

In this video:

  • How content allows you to reach more patients
  • How to use video to grow your practice
  • Modern strategies for blog content
  • and much more!

About EyeCarePro and Zvi Pardes

Founded 15 years ago, EyeCarePro is a digital marketing company focused on helping optometrists reach more patients. EyeCarePro offers a variety of web and digital marketing services geared toward eyecare professionals, including website development and marketing services such as SEO, social media and email campaigns, and Google Ads.

Zvi Pardes is an optometry marketing expert and Head of Content at EyeCarePro. Zvi's driving mission is to give practices the tools and strategies they need to achieve their growth goals and continuously scale up. When not crafting content or working with practices, Zvi likes to garden, read, and spend time with his family.

About Matt Geller, OD

Dr. Matt Geller is an entrepreneur with a track record of developing successful online platforms to solve problems in the healthcare space. Matt is the co-founder and CEO of CovalentCareers and NewGradOptometry.