Physical Therapy Advertising on Facebook
We sat down with Dr. Will Boyd, PT, DPT to discuss why—and importantly, how—PTs can use Facebook ads to grow their practice.
A practicing PT, coach, and consultant, Will is co-host of the PT podcasts Knowbodies, The Healthy Funnel, and Breaking Student Debt, and co-founder with Dr. Alex Engar, PT, DPT of Healthy Funnel, LLC, a digital marketing company for healthcare professionals. As a writer and educator, he's published numerous articles on why and how PTs can use social media to benefit their careers—not to mention created an awesome course with Alex Engar all about using paid Facebook advertising to grow your business!
Hosting this webinar is Elena Lien, CovalentCareers's own marketing guru. Elena has experience leading marketing projects of all stripes at both agency and SaaS organizations, where she's developed campaigns for diverse industry audiences, from craft beer to chemical, mobile grooming to medical device, and everything in between.
Whether you're the owner of a brick-and-mortar PT practice looking to grow your business, or a new grad looking to build your skill set and start a side hustle, you'll learn the basics of Facebook advertising for physical therapy practices.
In this webinar, we covered:
- Understanding the ROI of paid social marketing
- Why private practices should be using social media
- How to set up a Facebook ad for your practice
- How to set your goals, audience, and budget
- And more!