There is no doubting that Warby Parker has disrupted the ophthalmic industry.
In my own personal experience, working in private practice, I find that a majority of the patients who choose to purchase glasses from Warby Parker, are in fact millennials who relish in the glittering allure of “culture” and “for a good cause.”
Will millennials still choose Warby Parker once Shinola enters the game?
We’ll find out soon enough.
Shinola, similar to Warby Parker, is a very cool company, that likes to “do good.”
I first heard of them a year or two ago when I was looking for watches.
Both Warby Parker and Shinola have established identities as companies who serve a greater good than simply selling products. They have created a brand that almost depicts them as charitable organizations.
Shinola’s focus – create jobs in America, allowing American’s to create goods representative of themselves. Help the American people!
Warby Parker’s focus – providing glasses to over a million of the underserved.
While the companies do have some similarities, there is a glaring difference.
Shinola isn’t as cost conscious as Warby Parker.
Consumer goods sold by Shinola come with hefty price tags.
One of their best selling watches, comes with a price tag of $850.00.
A pair of their sunglasses will run your millennial patient $179.00.
What will the price point for prescription eyewear be? That is yet to be determined.
Why the high prices?
Well, it is made in America, perhaps that is a reason?
Regardless, it will undoubtedly be interesting to see if millennials who love to “do good” will buy into a brand that does good but costs them more money. I’m not entirely convinced that will be the case!