DALLAS – August 12, 2020 – In its latest effort to support independent practices in prescribing the best technologies for their patients, Essilor launches today their latest Varilux Comfort® lens design—Varilux® Comfort Max. This newest premium progressive lens—available through independent eyecare professionals—is preferred by nine out of ten wearers of bifocals, readers, and single vision lenses,1 bringing ECPs the latest innovation they need to help strengthen and grow their PAL business.
Our increasingly digital lifestyle often dictates that PAL wearers adopt rigid, uncomfortable positions in daily life. New Varilux Comfort Max lenses bring flexibility and all day long vision comfort. Powered by new Flex Optim™ technology, Varilux Comfort Max lenses are a tailor-made solution which stretches a wearer’s useful vision zone by up to 46%,2 granting the wearer the postural flexibility to see a given focal point from many angles.
“Presbyopic patients have felt the impact of the increasingly digital world perhaps more than any other lens wearer. Looking from device to device across different vision zones in standard PALs or readers is exhausting,” says Jeff Harrell, Sr. Director of Product Marketing. “The cutting-edge technology in Varilux Comfort Max lenses delivers ‘20/Happy’ vision across a greater area of the lens providing comfort and flexibility in the modern age.”
The Varilux Comfort Max lens design is rooted in the patented LiveOptics™ process which provides in-depth knowledge of wearers’ visual needs and behaviors, defining multiple vision profiles based on each wearer’s addition and ametropia. The breakthrough Flex Optim technology then adjusts the power progression curve to each prescription, achieving optimal equilibrium across vision zones for each individual wearer. The end result is postural flexibility delivered by a lens rated eight of ten for all-around performance across vision zones by existing PAL wearers.3
“The brands that ECPs prescribe matter. What independents need now more than ever are ground-breaking innovations which address very real needs of patients in today’s complex environment,” says Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor. “We stand firm in our commitment to deliver the most cutting-edge technologies and the financial freedom for private practices to choose new innovation from Essilor for their patients.”
Varilux Comfort Max lenses are built on the core principles of the Varilux Comfort design—easy to fit, easy adaptation, and no additional measurements required. Trusted by ECPs and patients alike, more than 100 million pairs of Varilux Comfort lenses have been prescribed worldwide.
To learn more about Varilux Comfort Max lenses or to elevate your progressive lens offering, contact your Essilor Account Executive.
- Wearers who answered 'yes' – yes/no to ‘want to continue wearing Comfort Max lens‘ – n=49/53 new PAL wearers
- vs. Varilux® Comfort W2+. Average percentage gain in area considering 3 prescriptions (-4 Add 2, 0 Add 2 & +4 Add 2), 5 target distances (at 40cm, 60cm, 1m, 2m & 5m) and max visual acuity loss of 0.15 logMAR.
- Varilux® Comfort Max in-Life Consumer Study – independent third party – UK – 2019 (n=67)
About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.