A Step by Step Guide to Becoming an InfantSee Provider and Why You Should

Mar 31, 2014
4 min read

The 5 step guide to becoming and InfantSEE optometry provider. How InfantSEE can generate your practice more revenue. InfantSEE is a practice builder and revenue builder.


What Is InfantSEE?

InfantSEE®, a public health program, managed by Optometry Cares® - the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child's quality of life. Under this program, participating optometrists provide a comprehensive infant eye assessment between 6 and 12 months of age as a no-cost public service.

My 2 Cents About InfantSEE

I am an AOA member and I am quite fond of some of the services they have put together over the years. I feel that they are quite innovative and InfantSee shows that.

I have been an InfantSee provider for nearly 4 months now and it has been monumental in brining patients into my exam room. I think that as pediatric essential health benefits become a reality, InfantSEE will have an even more profound effect on helping you to build your practice.

New Grad ODs and InfantSEE

See the problem is this: being a new grad, I am not 100% booked, more like 25% of my day is spent seeing patients. It is essential I get 100% booked so that I can begin getting more experience as an OD, generating more revenue for the practice and, of course earning more money for myself.

So to solve this problem I came up with a multitude of ideas, but one of them was becoming an InfantSEE provider.

Building Revenue from InfantSEE

Yet, InfantSEE doesn’t generate revenue because you see the little guys for free but it sure does bring in referrals! Seeing a 6 month old and taking the time to explain things to parents really builds your name as a community doctor.

Doing a great eye exam on a kid will undoubtedly create some buzz in the community and will bring other patients in your door. Even more so, the parents will be thrilled by your exam skills! Tell them you see adults too! So in my experience, InfantSEE has really helped out our practice.

Step-by-Step Guide to Becoming an InfantSEE Provider

So you want to tap into InfantSee and build your schedule with both pediatrics and adult patients? Well here is a guide to becoming and InfantSee Provider!

Step 1: Register Online

infantsee homepage

  1. Go to http://www.aoafoundation.org/infantsee/become-an-infantsee-provider/
  2. Fill out the form with your practice information
  3. Submit the form and wait for your packet of information to come in the mail

Step 2: Read Over the Materials From AOA / InfantSEE

  1. Welcome Letter from the AOA President
  2. Clinical Reporting Sheet
  3. Clinical Assessment Sheet
  4. Patient History Forms
  5. Staff FAQs
  6. Chair side Guide to Infant and Toddler Eye and Vision Exam
  7. Supply of promotional leaflets and bookmarks
  8. Infant Assessment CD

Step 3: Publicize That You Are A Provider


  1. Use your twitter, facebook, google+ and practices website to let people know that you are now seeing InfantSEE patients.
  2. Utilize your e-mail blast software at your practice and let everyone know that you are an InfantSEE provider.
  3. Put the brochures and bookmarks in the waiting room and kids area to let people know.

Step 4: Seeing your first patient

  1. Have your patient fill out the form “Confidential Infant History
  2. Preform your exam
  3. Document your exam on the “Clinical Assessment Form
  4. Document your exam on the “Clinical Reporting Form
  5. Submit your exam results online to at exam.infantsee.org

Step 5: You’re just about done!

  1. It is optional, but suggested that you provide a simple report to the parents and to the toddlers pediatrician. Sending the report to the pediatrician can be a HUGE practice builder!
  2. You must advise the parents both verbally and in writing that the parent is free to choose any eye care practitioner for any follow-up care. A form should be prepared that has that advisory to the parent on it.

More info on InfantSEE

To order more brochures and leaflets call (800)262-2210 or e-mail orderdept@aoa.org.

What do you think about InfantSEE? Want to talk more about it? Just SIGN-UP for FREE and you can comment and ask specific questions below.

The author of the content you just read, put in lots of work to provide you with this article. Even though we try our best, there is no guarantee the article is error free. NewGradOptometry.com, its sponsors, advertisers, staff and writers make no representation, warranty, or guarantee that this article and its contents are error-free and will bear no responsibility or liability for the results or consequences of the information contained within.
About Matt Geller, OD

Dr. Matt Geller is an entrepreneur with a track record of developing successful online platforms to solve problems in the healthcare space. Matt is the co-founder and CEO of CovalentCareers and NewGradOptometry.