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Essilor Unveils Essilor Experts Media Campaign to Drive Patient Traffic to Independents

Jul 29, 2020
3 min read
134 views

Integrating TV, online, and social ads, the campaign encourages patients to consider their vision and enables swift action to book an appointment with their local Essilor Expert.

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DALLAS – July 29, 2020 – With the launch of its new media campaign aimed to drive patient traffic to ECPs, Essilor of America brings Essilor Experts™ top of mind for consumers while inspiring them to consider their vision needs and enabling them to book an appointment with their local doctor. Consumers are introduced to Essilor Experts in a commercial airing nationwide across TV providers, Hulu, YouTube, and more, including during highly anticipated televised events, such as the Dallas Mavericks season opener and new episodes of America’s Got Talent. Digital marketing techniques ensure consumers also see digital ads which reinforce an “act now” mindset and provide ready-to-purchase consumers a convenient appointment booking button to connect them with their local Essilor Expert.

“Our media campaign is designed to do two things: find high potential consumers and give them a reason to visit their local Essilor Expert,” says Sherianne James, Chief Marketing Officer and Sr. Vice President of Customer Engagement at Essilor. “Our messaging meets consumers wherever they get their media - whether that’s TV, social media, streaming platforms, or all of the above - all the while encouraging them and giving them an effortless way to book an appointment with their Expert.”

Through the media campaign, Essilor establishes the connection between key visual challenges consumers face, Essilor technologies which address those challenges, and the Essilor Experts practices where patients can get the technology they need to have their best possible vision. Primed to purchase, consumers are guided to a frictionless online appointment booking experience through Smartbook, a best-in-class patient communication and marketing program.

Essilor Experts, Essilor’s flagship partnership program, is a proven platform - helping enrolled ECPs generate a 7x increase in exams* resulting in a 5x increase in lens revenue. Smartbook technology has helped practices decrease no-shows by 33%, which can equate to an additional 100 exams per year for a typical Essilor Experts practice. The Essilor Experts program boasts impressive benefits including a proprietary lens analytics dashboard, extensive training, prioritized positioning across locators, recently announced enhancements through Essilor Preferred Rewards™, exclusive SmartBook technology, and now patient traffic driven by television featuring Essilor Experts and bolstered by digital advertising.

To learn more about Essilor Experts, please contact your local Essilor Account Executive.

See a list of just a few of the highly anticipated shows where you can catch the Essilor Experts commercial:

  • 7/27/20: MLB: New York Mets @ Boston Red Sox
  • 7/29/20: MLB: Los Angeles Dodgers @ Houston Astros
  • 7/31/20: NBA: Houston Rockets vs. Dallas Mavericks *Season Opener*
  • 8/1/20: NBA: Los Angeles Clippers vs. New Orleans Pelicans
  • 8/4/20: World of Dance
  • 8/8/20: NBA: Milwaukee Bucks vs. Dallas Mavericks
  • 8/9/20: NBA: San Antonio Spurs vs. New Orleans Pelicans
  • 8/11/20: America's Got Talent
  • 8/17/20: American Ninja Warrior
  • 8/26/20: America's Got Talent

*Compared to practices not enrolled in Essilor Experts.


About Essilor of America, Inc.

Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight.  A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America.  Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.

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About Antonio Chirumbolo, OD

Antonio works in Client Marketing at CovalentCareers. His passions are everything and anything digital media.


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