DALLAS – June 30, 2020 – As consumers adjust to new norms, they are increasingly looking to their eyecare providers for answers to bothersome issues including foggy lenses while wearing face masks. To aid ECPs in addressing this growing need for clear vision while wearing face masks, Essilor, the world’s leading lens manufacturer, is launching Essilor® Anti-Fog Solutions today, June 30, 2020. Providing comfortable, uninterrupted vision to wearers, the Essilor Anti-Fog Solutions portfolio will consist of two products: Essilor® Anti-Fog AR and Optifog®.
“New ways of life introduce new challenges which demand real solutions,” says Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Engagement at Essilor of America. “Consumers across the country are looking for solutions to their fogging lenses, and Essilor will help our ECP customers provide that solution to their patients.”
On April 3, 2020, the Centers for Disease Control issued a statement recommending that people wear a cloth face covering in community settings to help slow the spread of COVID-19. In fact, in some localities, wearing a face mask in social settings has been mandated by law. Over the past weeks and months, demand for solutions to troublesome fog on lenses has skyrocketed, with related searches on Google soaring to historical levels. With the launch of Essilor Anti-Fog Solutions, ECPs will have access to true technologies to address this patient need.
Essilor Anti-Fog Solutions will be available nationwide beginning today. Eyecare providers looking for more information on Essilor Anti-Fog Solutions can reach out to their Essilor Account Executive or visit www.EssilorPRO.com.
With the launch of its latest innovation, Essilor Anti-Fog Solutions, Essilor reaffirms its commitment to tap its vast R&D capabilities, lab and plant networks, and internal resources to meet ever-changing vision needs and quickly come to market with solutions which eyecare professionals can provide to patients.
About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.