DALLAS – Nov. 6, 2020 – Essilor of America announced today that in the first two months of its Win Together With Essilor rewards program, the company has distributed $1.1 million worth of bonus points ensuring independent practices are empowered to choose their industry-leading lens technologies. The program was activated on Oct. 1, 2020 and exists to support independent eyecare professionals in prescribing their progressive lenses, photochromics, and no-glare coatings that may be financially affected by managed vision care formulary changes.
In the recently released Covalent Careers 2020 Optometrist Report, doctors overwhelmingly named Essilor as the best lens manufacturer, with almost twice as many ECP supporters as the next preferred manufacturer.1 Essilor’s long history of innovation and industry-leading investment in research has resulted in advanced lens technologies loved by patients as well. Such lens technologies include Varilux progressive lenses, with which 96% of wearers are satisfied,2 and Crizal No-Glare lenses which nine out of ten wearers say they would purchase again.3
“Our bonus rewards program is one of the ways we fulfill our commitment to ensure customers can concentrate on what is most important to them: providing the best care to their patients - no matter what vision care plan those patients might have,” says Rick Gadd, President, Essilor North America. “Ensuring that eyecare professionals have the support and resources they need to succeed now and well into the future is at the heart of what we do.”
With additional VSP formulary changes to take effect on January 1, 2021, Essilor encourages ECPs who are not yet signed up to enroll in Win Together with Essilor to ensure they maintain the financial freedom to choose what is best for their patients.
To participate in Win Together with Essilor Bonus Rewards, practices must be enrolled in either Essilor Experts™, Essilor’s flagship partnership program, or the new Essilor Partners™ program, and be enrolled in Essilor Preferred Rewards™ (EPR). Practices fully enrolled on or before November 30, 2020 will earn bonus points for all eligible product sales from December 1, 2020 forward. Participants can cash in points for rebates, office equipment, Visa gift cards, and more.
To learn more about Win Together with Essilor Bonus Rewards, Essilor Experts, or any of the unique partnership benefits Essilor delivers to eyecare professionals, please contact your Essilor Account Executive.
About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.
- The 2020 Optometrists Report – Covalent Careers – Oct. 2020 (n=513 optometrists)
- Global studies conducted between 2009 and 2017 on 1903 wearers (n = 18 studies)
- (2016) Consumer study of 896 participants who purchased Crizal® lenses in connection with a promotion, conducted by Essilor.