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Essilor Doubles Down on Private Practice Support

Jul 22, 2020
2 min read
206 views

These expanded partnerships are designed to deliver financial freedom during these unprecedented times.

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DALLAS – July 20, 2020 – Today, Essilor of America doubles down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients.

Essilor Experts™, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards™ (EPR) points program that increases points based on which brands they prescribe, giving customers the financial flexibility to recommend the Essilor brands they believe are best for their patients. This reward enhances the already robust offering of Essilor Experts which includes a proprietary lens analytics dashboard, extensive training, patient traffic now driven by television featuring Essilor Experts and bolstered by digital advertising, prioritized positioning across locators, and exclusive SmartBook technology that converts patient demand to booked appointments.

The company is also introducing a new tier of the program called Essilor Partners™, giving customers flexibility to use partner brands like KODAK and Shamir in addition to Essilor premium brands, VariluxⓇ, CrizalⓇ and TransitionsⓇ and supporting growth through training, in-office tools, and an Essilor Partners specific dashboard. Essilor Partners are also eligible for the new EPR points program.

“2020 has been an incredibly challenging year for eyecare professionals running small businesses and we are committed to giving them every opportunity to remain competitive and help them succeed with the challenging market conditions they face,” says Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Experience at Essilor of America, “This includes creating more robust programs with rewards that celebrate loyalty, gives flexibility and freedom to choose what products are best for their practice, and ensure they stay financially whole .”

The EPR rewards program takes effect on Sept. 1. To enroll in Essilor Partners or for additional information on the Essilor Preferred Rewards point program, please contact your local Essilor Account Executive.

About Essilor of America, Inc.

Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.

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About Antonio Chirumbolo, OD

Antonio works in Client Marketing at CovalentCareers. His passions are everything and anything digital media.


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