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Building a Niche Practice and the Future of Personalized Physical Therapy - Free Webinar

by Brett Kestenbaum, PT, DPT

On Tuesday, August 20th, we sat down with Dr. Frank Benedetto, PT, DPT, CSCS, SCS, OCS to discuss personalized care and the future of physical therapy.

Benedetto is the founder of CounterStrike, a practice model and remote training platform for combat sports athletes. He developed his approach to combat sports training after realizing that many combat sports athletes face substantial hurdles when recovering from injuries and getting back to their sport. After developing his method working with UFC fighters, Benedetto began testing a remote training platform to help combat athletes across the country (and beyond) prepare for and recover from fights, and create hyper-personalized programs.

In this webinar, we covered questions like:

  • How do physical therapists need to reevaluate their approach for combat athletes?
  • How does a PT turn a niche into a business model?
  • What responsibility do PTs have to help patients prevent injuries as well as treating them?
  • How can PTs use technology to expand their patient base and personalize treatment plans?
  • And more!

Watch the replay below!

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