Published in Non-Clinical

Branding Yourself as an Optometrist and Connecting on a Different Level

Keylee Brown, OD

Keylee Brown, OD

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When I graduated optometry school, I was a small fish in a big ocean.
It became apparent that I needed to communicate with my patients on a personal branding level, outside my office.
I started an Instagram page and website that would serve one core purpose; enable patients to connect with me on a personal level. It's proven to work out well, and it's something I am expanding on.
In 2017, patients want to connect with the doctors beyond just the typically email blast that comes out of the practice. Optometrists need to work to define their niche and say it loudly by using online mediums.
I do lots of eye makeup tips, health tips, and eye beauty tips. Then I go a bit deeper and get into some more disease states like diabetic retinopathy and glaucoma.
Getting started with this is much easier than you think. Start thinking about creating your online portfolio and standing out in your community.

For more on optometry branding

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Keylee Brown, OD
About Keylee Brown, OD

Keylee graduated from IAUPR in 2015 and was very involved with organized optometry. She held several positions in the AOSA as trustee-elect, trustee, the AOSA national secretary, editor of the Foresight magazine and AOSA liaison to optometrystudents.com. Keylee worked a year after graduation in private practice then got offered a residency in ocular disease and pre/post ocular surgery management. In her free time she enjoys traveling with her husband, hiking, and crossfit.

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