Our mission is to work with passion, purpose and focus to solidify our standing as the leader in changing the way people purchase eyewear.
We don't want to be the biggest player in the game, we want to be the best. We will grow aggressively while staying relevant and competitive.
We will play by our own rules, while communicating clearly and consistently our core message: SEE is a gouge free environment for people who appreciate high quality, leading edge fashion eyewear without the absurd price tag. We will use our "voice" to send this message loud and clear, telling the story as only we can.
We will source the highest quality materials, use the most innovative artisans and produce on the very best designs for our exclusive and original collection to keep it fresh, fashion forward and undeniable "SEE".
We will build, earn and maintain the trust of our customers, developing an iconic brand in the process. We will create memorable shopping experiences and connect with our customers in an authentic way. Our battle cry is to "surprise and delight" both our employees and our customers, We will develop emotional connections while delivering authentic and unmatched service both internally and externally to create passionately engaged followers.
We will become part of the fabric of the communities we thrive in while raising money and awareness for our pet causes, having the most fun possible while doing it.
We will play a valuable role in our customers lives, providing superb eye care with integrity and helping to make them feel confident in both their glasses and their purchases.
Long story short - We will stay true to our "Hip without the Rip" promise - delivering high quality, high fashion eyewear at an incredible value in our fun and unconventional way while spreading goodwill.