Tag Archives: hiring

Incentivizing and Motivating Optometry Staff

We held a panel discussion at Vision Expo with Evan Kastenbaum, co-founder of GPN Technologies, Dr. Brian Rogoff, founder of EyeExec Consulting, and Dr. Scot Morris, on best methods of incentivizing and motivating optometry staff members. We began by discussing how practices can use business and optical metrics to grow. …

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Hiring Millennials: How Today’s New Grads View Work

millennial-optometrists

With more millennials joining the optometric workforce every year, there is a shroud of mystery on how this generation views work. Stereotypes regarding millennials as unmotivated and transient abound, and concerns arise when hiring millennials to practices. Numerous organizations have administered a variety of polls and surveys to try and better …

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How to Improve a Toxic Office Culture

toxic-office-culture

You spend at half of your waking hours at work, so if you’re facing a toxic office culture, you may feel trapped in a depressing cycle of drama and panic. You may also realize that you are not in a financial position to take what could be a month or …

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Content is King in Healthcare Recruiting

content-king-healthcare-recruiting

I recently participated in a podcast on PT Tech Talk, which described how content plays a major role in recruiting healthcare practitioners, and why so many organizations are falling behind. We live in an age where everything is out in the open, and trust and value are the most important …

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