Tag Archives: eyecare hiring

Incentivizing and Motivating Optometry Staff

We held a panel discussion at Vision Expo with Evan Kastenbaum, co-founder of GPN Technologies, Dr. Brian Rogoff, founder of EyeExec Consulting, and Dr. Scot Morris, on best methods of incentivizing and motivating optometry staff members. We began by discussing how practices can use business and optical metrics to grow. …

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Hiring Millennials: How Today’s New Grads View Work


With more millennials joining the optometric workforce every year, there is a shroud of mystery on how this generation views work. Stereotypes regarding millennials as unmotivated and transient abound, and concerns arise when hiring millennials to practices. Numerous organizations have administered a variety of polls and surveys to try and better …

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A Comparison Matrix of Optometry Job Boards

job-posting- hiring-eyecare-professionals

Hiring eyecare professionals can be a massive headache. Luckily, there are several services out there that can help you attract the right talent. Some of the services allow you to post your job, others allow you to reach out to candidates actively, and others will automate the job posting process across …

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Facebook Advertising for Eyecare Practices

Brett Kestenbaum DPT, an experience marketing engineer and solutions architect briefly discusses facebook advertisements for optometrists and eyecare practices. The key fundamentals include having a call to action, frequency. and volume and the correct spend. Facebook ads for eyecare and optometry practices can really set you apart from other competing …

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