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Christina Bonsall

With over 10 years of marketing, public relations, and sales experience in the beauty industry, Christina joined VisionArts Eyecare Center in Fulton, MO as the marketing coordinator and an optician in September of 2013. She's also a change agent for Transitions Optical and a writer for Covalent Careers.

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Resources
Increasing Second Pair Sales: Don’t sell. Educate!
Eyecare August 7th, 2017
Increasing Second Pair Sales: Don’t sell. Educate!

Many opticians shy away from second pair sales, but we need to change how approach them. We're not selling; we're educating patients on protective eyewear.

How to Pair Sunglasses With Face Shape—With Cheat Sheet!
Eyecare July 26th, 2017
How to Pair Sunglasses With Face Shape—With Cheat Sheet!

Fitting frames to face shapes is an essential skill for optical staff. This article walks you through the process so you can delight your customers (and your boss). Don't forget to download the free cheat sheet!